Support for healthcare organisations and charities can be made in many forms – here we take a look at the various ways some of the leading healthcare charities are being helped to fund their work and promote awareness.
Charity shops have for a long time been seen as “cheap second hand” shops often attracting donations of unwanted goods that are not really fit for re-sale but some members of the public believe they are doing good and not just avoiding time consuming trips to the local dump by dropping off black sack of mixed “stuff” that they are convinced somebody will want to buy.
The good stuff is often picked up for a song and immediately re-sold on e-bay types sites by folk with dubious morals – at the very least a donation of some of the profits should be returned as a thank you gift to the charity.
More savvy charities are now encouraging and training their volunteers to idnetify the true potential of doanted goods and where appropriate include them in their online shops. Online charity shops are being bookmarked by online shoppers that hope they will find specialist clothing, rare books and curiosities without the waiting and gambling of auction sites.
The benefit of attracting regular shoppers to charity sites is the potential to spread the word of unusual charity gifts – to help those in most need. The shop pages can carry important messages about disasters and relief , promotions about charity giving.
The mainstay of many charities is the receipt of donations – either direct money or unwanted books and clothes that can be sold in charity shops to raise money to support the organisation’s work.
Some charity donations can be huge – corporate sponsorship of events such as the Flora London Marathon. Medical equipement manufacturers and drup companies are increasingly looking to associate with healthcare organisations and their support ranges from financial support, donation of equipment or collaboration to produce literature and information that raises awareness.
Perhaps one of the most important resources for many organisations is the dedication of volunteers – who offer their time and skills free of charge.
Volunteers are often deployed to fulfil mailings, complete administrative tasks and even promote awareness of the work of the charity to the public – a good example of this is the splendid efforts of medical professionals who took part in the hugely successful testing week.